GLOBAL STRATEGY FIRM ~ MEDTECH & MEDICAL DEVICES · SERVING CLIENTS WORLD WIDE
From chaos to flow.
Designed for leaders who think in results.
We help leaders gain clarity, act with intention, and build organizations that perform — consistently, sustainably, and with purpose. From global marketing strategy and product management to M&A integration and executive coaching — we work alongside you, every step of the way.
20+
YEARS GLOBAL EXPERIENCE
4
INTEGRATED SERVICE LINES
3
CONTINENTS SERVED
1
PROVEN METHOD
TRUSTED BY
THE QUELLO METHOD
Illuminate ·Align · Activate
Before any strategy is built, Quello goes to the source — the real question beneath the presenting problems, the actual dynamic beneath the organizational tension. Everything that flows from what is surfaced first.
Illuminate
Deep Listening, honest assessment, market intelligence, and leadership diagnostics. We surface what leaders cannot see from inside their own complexity.
CLARITY ON THE REAL PROBLEM
01
Align
Strategy, positioning, and planning that translates insight into clear direction. We align teams, offerings, and organizational intent across geographies and cultures.
A STRATEGY YOUR TEAM CAN EXECUTE
02
Activate
Practical, tactical execution alongside clients until change becomes lasting capability - not just a deliverable that sits on a self. TEXT TEXT TEXT TEXT TEXT
LASTING CAPABILITY, NOT A REPORT
03
Four services. One integrated firm.
WHAT WE DO
Each service line is a distinct entry point — and many engagements naturally expand across multiple lines as trust depends. All four are delivered through Illuminate · Align · Activate by practitioners with real global medtech experience.
M&A Integration
Stop the deal from ruining what made it worth buying. Mergers and acquisitions in med tech are uniquely complex - regulatory portfolios, clinical pipelines, and commercial teams don’t integration on a spreadsheet. Quello guides leadership teams through the human and operational realities of integration; aligning cultures and commercial models, rationalizing product portfolios, protecting IP, and preserving the innovation engine that drove deal value.
01
Product Management Development
Build the team that builds the roadmap — and drives it to market. Most medtech organizations grew their product management function reactively. Quello develops product management leadership from first principles: defining roles and decisions rights, building cross-sectional alignment, installing portfolio prioritization frameworks, and developing the product managers themselves. We build durable capability - not dependency.
02
Global Marketing Strategy
Launch globally. Land locally. Win where it matters. International market intelligence, global positioning strategy, cross-market go-to-market planning, and commercialization launch execution. Quello stays through the launch - not just the plan. Drawing on 20+ years of direct operating experience across U.S., European, and Asian markets in medtech and medical devices.
03
Executive Coaching
Lead through the inflection point. Introduce flow to advance. The Quello Method applied at the individual, organizational, and board leadership level. One-on-one coaching and group facilitation for C-suite leadership, VPs, and directors navigating transition, high-stakes complexity, and sustained pressure — with credible assessment, strategic clarity, and accountability that outlasts the engagement.
04
WHAT CLIENTS SAY
The most valuable expertise is honest counsel.
“Most people just say yes and reinforce what you’re already thinking. Quello doesn’t do that. They have us thinking about growth holistically, with every part of the organization in alignment.”
KAREN LUNDQUIST · ARCSCAN INC..
“What I appreciated most was that Quello didn’t give us a strategy — they helped us actually do it. That’s rare.”
QUELLO CLIENT · MEDICAL DEVICE SECTOR
WHO WE ARE
Senior leaders. Every engagement.
Quello operates a principal-led delivery model. Both principals personally lead every engagement — ensuring the quality of thinking, the depth of relationship, and the practical accountability our clients rely on.
Nicole Muehlenhaus
Nicole Muehlenhaus built her career at the intersection of culture, strategy, and execution — a combination that is rarer than sounds and more valuable than most organizations realize.
Growing up bilingual and spending a formative year in Japan as a Rotary International Scholar, Nicole earned her BA in International Relations at the University of Wisconsin, Madison — and never stopped crossing borders. Over two decades, she led global product management, sales, and marketing teams at Ottobock, Ergotron, Cascade Designs, Bodypoint, and AFS, working across the U.S., German, Japan, and subsidiaries throughout Europe and Asia.
She founded Quello on a belief her career confirmed: that most effective organizations succeed not because of their strategy documents, but because they deeply understand the people and dynamics that make strategy come alive. She holds CSPA and CSM certifications, brings fluency in German, French, and Japanese to cross-cultural engagements, and leads every client relationship with the same orientation — go to the source, tell the truth and stay until it works.
FOUNDER, CEO & MANAGING PRINCIPAL
Amanda Erdman
Amanda Erdman has spent 20+ years leading organizations through their most complex moments — building the strategies, systems, and people that hold when pressure is highest.
At Cornell University, Augsburg University, and Saint John’s University, she served as an institutional leader responsible for strategy, operations, crisis response, compliance, and organizational optimization across communities of thousands. She directed mid-sized teams of professionals, managed multimillion-dollar budgets, and shaped policy at the executive and board level — earning recognition including Cornell’s Andrew Dickson White Administrator of the Year and Alice H. Cook & Constance E. Cook Recognition Award both highlighting excellence and leadership.
Amanda serves as Quello’s Lead Executive Coach, bringing a Master of Education, WAVR-21 workplace risk certification, Title IX Coordination, ad 235 hours of yoga including restorative training currently pursuing ICF-credentialing coaching - disciplines that together give her a distinctive edge: the ability to meet executives at the level of how they think, decide, and lead under sustained pressure.
PARTNER, COO & LEAD EXECUTIVE COACH
Quello is the firm leaders call
when the stakes are highest.
Not to get a report. To get a result. We go to the source of the real problem, tell you what is actually true, and stay with you until something genuinely changes. That is rare. And it is exactly what Quello does.
OUR METHOD · YOUR MOMENTUM:
Every engagement follows our three-step method — pragmatic, repeatable, and built for results that last.
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Understand where you are
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Build your path forward
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Move with purpose
Your next step starts here.
Tell us where you are and where you want to go — we’ll start with a free introductory assessment and work alongside you to build something intentional, practical, and built to last.