Strategic 2027 Marketing Plan

Workshop Registration

Strategic 2027 Marketing Plan Workshop

Build and defend a high-impact 2027 Marketing Plan senior leadership will engage with.

    • A four-session, interactive course designed to equip Product Managers and Market Managers (associate to senior levels) with the confidence, clarity, and strategic rigor needed to build and defend high-impact 2027 Marketing Plans.

    • Participants learn how to amplify the voice of the customer throughout their plan, craft promotional strategies that balance opportunity with organizational constraints, price their portfolios strategically, and map the full value stream that brings their products to market.

    • By grounding each topic in practical frameworks and real-world application, this course strengthens PMs/MMs to engage senior leadership in meaningful, insight-driven conversations — focusing their marketing plans on confident strategic dialogue. 

    • How to amplify the voice of the customer (VoC) throughout strategic planning 

    • How to craft promotion strategies that balance opportunity with organizational constraints 

    • How to price your portfolio strategically for the near- and mid-term  

    • How to map the full value stream of your market

  • Live, online — 4 sessions, 75 minutes each.

    Choose one schedule option at registration: 

    • Option 1:

      Mondays, September 14, 21, 28 & October 5, 2026

      11:00 a.m.–12:15 p.m. CST 

    • Option 2:

      Week of September 14–17, 2026 (Mon–Thu)

      3:00–4:15 p.m. CST 

  • Product Managers & Market Managers — associate to senior level — who need to build and defend a high-impact 2027 marketing plan.

  • $800 (including processing fees).

    This special offer also includes one (1) coaching session with a Quello team member, to be used by December 31, 2026 (a $500 value). 

This Quello Workshop is facilitated by:

Nicole Muehlenhaus, Owner & CEO of Quello — LinkedIn  |  quelloconsulting.com

Nicole brings over two decades of global product management, sales, and marketing leadership — including roles at Ottobock, Ergotron, Cascade Designs, Bodypoint, and AFS — where she personally built and defended the same kind of high-stakes marketing plans this workshop teaches. As Quello's Founder and CEO, her specialties are go-to-market strategy, voice-of-customer insight, and strategic pricing — the exact frameworks at the center of this course — giving participants direct, real-world credibility behind every session.