Strategic 2027 Marketing Plan Workshop

Build and defend a high-impact 2027 Marketing Plan senior leadership will engage with.

A four-session, interactive course designed to equip Product Managers and Market Managers (associate to senior levels) with the confidence, clarity, and strategic rigor needed to build and defend high-impact 2027 Marketing Plans. Participants learn how to amplify the voice of the customer throughout their plan, craft promotional strategies that balance opportunity with organizational constraints, price their portfolios strategically, and map the full value stream that brings their products to market. By grounding each topic in practical frameworks and real-world application, this course strengthens PMs/MMs to engage senior leadership in meaningful, insight-driven conversations — focusing their marketing plans on confident strategic dialogue. 

What you'll learn: 

• How to amplify the voice of the customer (VoC) throughout strategic planning 

• How to craft promotion strategies that balance opportunity with organizational constraints 

• How to price your portfolio strategically for the near- and mid-term  

• How to map the full value stream of your market 

Who this is for: Product Managers & Market Managers — associate to senior level — who need to build and defend a high-impact 2027 Marketing Plan 

Format: Live, online — 4 sessions, 75 minutes each. Choose one schedule option below (you may only register for one): 

• Option 1: Mondays — September 14, 21, 28 & October 5, 2026, 11:00 a.m.–12:15 p.m. CST 

• Option 2: Week of September 14–17, 2026 (Mon–Thu), 3:00–4:15 p.m. CST 

Price: $800 total (including processing fees). This special offer also includes one (1) coaching session following the workshops with a Quello team member, to be used by December 31, 2026 [a $500 value].